ATLANTA–(BUSINESS WIRE)–August 2, 2022–
Church’s Texas Chicken™ and Texas Chicken™, one of the world’s largest quick-service chicken restaurant chains, announced that it has named industry veteran Joe Guith as brand CEO, effective August 1, 2022. As Church’s Texas Chicken looking to accelerate a new phase of growth, Guith brings extensive experience in the consumer and restaurant industries as well as deep expertise within a highly franchised organization.
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“I am impressed with the resilience of this brand and its ability to navigate a challenging environment over the past few years. With a solid base of national and international franchisees and a number of strategic growth initiatives on the horizon, this is an exciting and defining time in the history of this great brand,” said Guith. “I look forward to expanding the brand footprint so that Church’s Texas Chicken continues to thrive and reach new customers around the world, especially in major new overseas markets.
Guith joins Church’s Texas Chicken ™ of Focus Brands, where he was President of Restaurant Category, overseeing a portfolio of more than 1,500 restaurants across the Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s brands. Previously, he held brand president roles at McAlister’s Deli and Cinnabon, with both brands achieving steady growth, expanded customer base and improved unit-level economics during his tenure. Earlier in his career, Guith served as general manager of KFC’s Southern Territory, a region that included more than 1,500 restaurants, more than 200 franchisees and system revenues of $1.5 billion. He has also held several positions for The Coca-Cola Company globally, working with franchise bottlers on six continents.
In addition to continued growth, Guith’s priorities at Church’s Texas Chicken will lead knowledge-driven technology investments to reflect changing consumer behaviors, such as an enhanced digital customer experience, including a new mobile app and loyalty program.
“As a strategic leader with deep category expertise, Joe’s proven track record supports our efforts to build on the strong brand foundation for future success,” said Anand Gowda, Founder of High Bluff Capital Partners. , who hold Church’s Texas Chicken as well as various alternative investment funds managed by FS Investments. “His expertise in restaurant operations, combined with his passion for growing brands, accelerating digital capabilities and developing high-performing teams, will be extremely valuable to the Church’s Texas Chicken system.”
Guith replaces Joe Christina, who served as CEO and President of Church’s Texas Chicken for six years, leading the company through unprecedented times for the restaurant industry and driving the brand’s continued expansion, adding hundreds of restaurants around the world.
For more information on Church’s Texas Chickenvisit www.churchstexaschicken.com.
About Church’s Texas Chicken™ / Texas Chicken™
Founded in San Antonio, TX, in 1952 by George W. Church, Church’s Texas Chickenwith its sister brand Texas chicken primarily outside the United States, is one of the largest quick-service chicken restaurant chains in the world. The brands specialize in original and spiced chicken freshly prepared throughout the day in small batches that are hand beaten and double breaded, Tender Strips ®, sandwiches, homemade and freshly baked honey butter cookies. cooked, and classic home-style accompaniments. all for excellent value for money. Texas chicken and Church’s Texas Chicken have over 1,500 locations in 26 countries and global markets and system-wide sales of over $1 billion. For more information on Church’s Texas Chicken, visit www.churchstexaschicken.com. For information on Texas® Chickenvisit texaschicken.com.
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KEYWORD: GEORGIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: RETAIL RESTAURANT/FOOD BAR/BEVERAGE
SOURCE: Church’s Texas Chicken
Copyright BusinessWire 2022.
PUBLISHED: 02/08/2022 12:10/DISC: 02/08/2022 12:12
Copyright BusinessWire 2022.