Veteran services

Inside Real Estate Welcomes Industry Veteran Jack Markham — RISMedia

Inside Real Estate announced that Jack Markham has joined its leadership team as Executive Vice President of Homeownership. In his new role, Markham will lead the company’s homeownership division, focused on helping agents and teams build stronger relationships with their customers, increase repeat and referral business, and increase brokerage profitability by offering affiliate services directly to the consumer.

Markham is a real estate veteran with more than 20 years of experience, having held leadership positions at companies including Constellation Realty Group, Equator, Trulia and Market Leader, according to a statement. He was the creator of Market Leader’s Million Dollar Pipeline program, a premier agent coaching program, and in 2019 he was honored as a RISMedia Newsmaker.

Markham joins Inside Real Estate from Realogy, where he was senior vice president of strategic growth for Better Homes and Gardens Real Estate.

“Jack is an experienced leader and trusted advisor to real estate brokers, agents and teams,” said Nick Macey, president of Inside Real Estate. “His deep experience in innovation, combined with a clear understanding of the challenges and opportunities our clients face, will ensure that we continue to drive our vision of a market-leading homeownership platform.” He will be a tremendous asset and we are delighted to have him in our Inside Real Estate family.

During this pivotal time for the business, Inside Real Estate is unveiling the industry’s first-ever homeownership lifecycle solution, fully customized for the real estate brokers they serve, the company announced. They said this solution solidifies the long-term relationship between agents and their customers by putting them at the center of every stage of the homeownership lifecycle. This lifelong relationship allows brokers to improve their profitability by introducing affiliate service opportunities directly to the consumer at key points in their homeownership journey, the statement said.

The new homeownership technology called CORE Home has already delivered remarkable results with 30x higher consumer engagements since initial beta launches. With the upcoming addition of CORE Service Connect, brokerages will be able to expand and increase their affiliate revenue to help drive higher profits.

“Portals, startups and other disruptors are actively trying to rob agents and brokers of their relationship with the consumer,” Macey said. “We strongly believe that consumers want a local real estate expert, their agent, who can guide them through important decisions about their greatest asset: their home. Agents, teams and brokers are better equipped to nurture these relationships, demonstrate their expertise and improve their profitability with our home ownership solution. »

“Inside Real Estate leads the industry in innovation and remains true to its commitment to its customers to provide software solutions that increase productivity and profits,” said Markham. “I am thrilled to join such a great organization and very excited to work hand-in-hand with agents, brokers and consumers to help personalize the owner experience.”

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