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Mobivity Appoints Mobile Gaming Industry Veteran as CRO

Following the successful launch of Mobivity’s Connected Rewards technology, Kim Carlson, Head of Mobile Gaming and Advertising, joins Mobivity to Accelerate Market Adoption

Mobivity Holdings Corp., a global provider of personalized rewards solutions that drive customer acquisition, frequency and spend, announced that Kim Carlson has joined Mobivity as chief revenue officer. Carlson will use its extensive expertise in mobile games and advertising to drive Mobivity’s revenue operations and work to accelerate growth following the successful rollout of its Connected Rewards solution to leading game publishers and brands.

Carlson brings more than two decades of experience creating and leading revenue growth for traditional and digital media organizations. Most recently, she was head of global revenue at Aarki, a demand-side mobile platform, which was acquired by leading mobile gaming platform Skillz in 2021. Previously, she was CRO of global ad tech company Taptica mobile through its acquisition by Tremor International. Carlson’s previous revenue leadership experience includes roles at Infospace, Marchex, InMobi and Appnique.

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“I couldn’t be more excited to welcome Kim to Mobivity’s leadership team. His experience developing revenue strategies and leading teams from the early days of the mobile gaming and mobile advertising industry will be invaluable in accelerating the growth and adoption of our Connected Rewards technology,” said Dennis Becker, CEO of Mobivity.

“While the mobile gaming and advertising markets have grown significantly over the past decade, there are a number of developing headwinds as handset makers embrace consumer privacy,” added Kim Carlson. “I believe Mobivity’s Connected Rewards is the right solution at the right time, uniquely leveraging branded audiences to help mobile app marketers drive effective new user acquisition. Seeing the results Mobivity’s Connected Rewards have delivered to game publishers, and given my experience in the industry, I couldn’t pass up the idea of ​​joining the Mobivity team at this inflection point. of growth. I am thrilled to pursue this incredible opportunity.

As chief revenue officer, Carlson will lead all new sales, existing customer growth, marketing and customer service operations for the company. She will also participate in corporate strategy and lead industry partnerships.

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