Southern California Public Radio (SCPR) today announced that veteran media executive Jeff Rowe (he/him) is joining the organization as Vice President of Programming for KPCC and LAist. Starting October 17, Rowe will be responsible for programming, promoting and distributing the organization’s content across all platforms, ensuring a unified sound and voice.
Kristen Muller, Head of Content at SCPR, said, “As we reach more audiences, we need to rethink how we program across multiple platforms. Jeff brings an entrepreneurial spirit and an innovative mindset. These are essential skills that will be a huge asset.
Rowe’s experience spans the entire media landscape, having worked in digital, mobile, network and cable television, film and radio. He joins SCPR from NPR, where he worked with member stations to improve the overall sound of local stations and coordinate promotions between NPR shows and stations.
Previously, he held executive positions at AOL, Tribune Media, NBC and VH1. During his time at NBC, he developed an innovative transparent prime-time credit format that became the industry standard, widely adapted for broadcast and streaming. He was also director of late night specials and programs, overseeing Saturday Night Live and Late Night with David Letterman before being named director of comedy programs and later director of comedy development, overseeing production. series such as The Fresh Prince of Bel-Air, Golden Girls and Mad About You. Prior to NBC, Rowe was vice president of VH1, where he directed all programming and developed an innovative new on-air presentation.
Rowe also co-founded Okanjo, an ad technology and e-commerce platform, and Zap2it, a consumer television ad service. He was a founding member of the Academy of Television Arts and Sciences’ Interactive Media Peer Group, which oversaw the creation of the Academy’s first Emmy Award for Creative Excellence in Interactive Programming.