Veterans life insurance

Two former YouGov executives leave to create a new Vision Insights store

Scott Horowitz, who left Nielsen at the end of 2017 to become YouGov’s chief revenue officer, will serve as CEO of the new company.

SCOTT HOROWITZ and TRACY SCHÖNADEL, sports research veterans whose combined careers total four decades in the business, have created their own store, Vision Insights, designed to help properties and brands maximize their marketing investments in sports and entertainment. Horowitz, who left Nielsen at the end of 2017 to become Chief Revenue Officer of YouGov, will serve as CEO of the new company. The northern Arizona graduate has also worked for data companies Repucom and Navigate, as well as on the real estate side with the Suns and Harlem Globetrotters. Schoenadel joined YouGov in 2015 after overseeing ESPN Sports Poll for 12 years and more than three years as vice president of Kantar Media. The West Virginia alum is the COO of the new company. Horowitz said Vision has signed the Bears, Globe Life Insurance and an MLB client, and is close to finalizing a partnership with a municipality’s tourism division. Two other executives left YouGov to join the new company, which will be based in New York. Former minor league player for the MLB Giants. CHRIS TODDwho spent time with Horowitz at YouGov, Nielsen, Repucom and Navigate and spent 20 months as VP of Opendorse/Brand Partnerships, will serve as Senior VP/Sales and Marketing. JORDAN DEITCHwhose career began as a Nielsen customer service intern, is director of business development for Vision Insights.